ENTITLED, An Act to revise certain provisions relating to outdoor advertising signs.
BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF SOUTH DAKOTA:
Section 1. That § 31-29-66 be amended to read as follows:
31-29-66. The standards and criteria for lighting of outdoor advertising authorized to be erected
and maintained in zoned or unzoned commercial or industrial areas adjacent to the interstate and
primary highway systems are:
(1) No revolving or rotating beam of light simulating an official emergency device is
permitted. Signs with flashing lights of any color are not permitted, except illuminating
signs giving such public service information as time, date, or temperature;
(2) External lighting, such as floodlights, thin-line and gooseneck reflectors, is permitted, if
it is shielded so as to prevent the direction of rays of light to any part of the main-traveled
way;
(3) No lighting is permitted which is of such brilliance or intensity so as to establish glare or
reflection which would interfere with the effectiveness of any official traffic control
device or official sign or interfere with the motorist's view of traffic conditions; and
(4) A changeable message sign is permitted as an off-premise sign, regardless of the
technology used, if the message is changed not more than once every six seconds and if
the message is not continuously scrolled. Such sign shall be equipped with automatic
dimming technology that automatically adjusts the sign's brightness in direct correlation
with ambient light conditions. No sign may exceed a brightness level of three tenths foot
candles above ambient light as measured using a foot candle meter at a preset distance
depending on the sign area, measured as follows:
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Billboard Dimensions (ft.)
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Measurement Distance (ft.)
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11x22
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150
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10.5x36
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200
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14x48
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250
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20x60
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350
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Section 2. That § 31-29-69 be amended to read as follows:
31-29-69. Nothing in §§ 31-29-61 to 31-29-83, inclusive, authorizes any local authority to
prohibit outdoor advertising or outdoor advertising technology permitted therein throughout its
jurisdiction. However, any such regulation and control shall be reasonable and reasonably related
to the needs of the business community to adequately and properly advertise its goods and services
of benefit to the traveling public.
An Act to revise certain provisions relating to outdoor advertising signs.
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I certify that the attached Act
originated in the
SENATE as Bill No. 157
____________________________
Secretary of the Senate
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____________________________
President of the Senate
____________________________
Secretary of the Senate
____________________________
Speaker of the House
____________________________
Chief Clerk
Senate Bill No. 157
File No. ____
Chapter No. ______
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Received at this Executive Office
this _____ day of _____________ ,
20____ at ____________ M.
By _________________________
for the Governor
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The attached Act is hereby
approved this ________ day of
______________ , A.D., 20___
____________________________
Governor
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STATE OF SOUTH DAKOTA,
ss.
Office of the Secretary of State
Filed ____________ , 20___
at _________ o'clock __ M.
____________________________
Secretary of State
By _________________________
Asst. Secretary of State
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